Lots of Web publishers, business owners and Internet affiliate marketers incorrectly think that the only benefit of Web 2.0 sites is to improve the SERPs (search engine ranking placements) of their money sites and landing pages in Google for their target keywords.

         Guest posting is a simple yet very effective way to drive significant volumes of targeted Web traffic to your content, products and services. When done right, you'll be able to establish a content syndication and publication network that can help you promote your offers and position your brand across wider segments of your ideal audience.

         This is a heavily debated question across a wide variety of SEO communities all around the world. Some claim their tests point out that Google is most likely sticking with backlinks as one of the main factors for their ranking algorithms. Others say that Google is putting little weight to the social popularity of a Web page.