Did you know that a formidable social profile for your brand and Web properties can significantly increase your conversion rates? Recent tests performed by hundreds of companies, small businesses and even individual Internet affiliate marketers as well as online ecommerce sellers indicate that you can get up to 300% higher conversion and engagement rates when your prospects and first time viewers clearly recognize the influence that your brand has over related social groups and communities. This can be done by optimizing the social signals of your business and websites.
Imagine getting hundreds of views, shares and positive reviews across various online communities like Web forums and other social groups in Facebook, Twitter and so on for a recently launched product, a new special promo that you're promoting, an exclusive opt-in material that you're offering for your mailing list and so on. Yes, it's like having hundreds of real people recommending your opt-in offers, products, services and brand to their personal and professional networks.
The recommendation of one trusted contact for a business or even a Web publisher counts more than the recommendations of ten or more complete strangers, according to many digital multimedia advertising and marketing specialists around the world. This is especially true when you get recommendations from influential personalities, groups and the like that have a loyal community of followers. You can do this by improving the social signals of your brand and Web properties, which can in turn improve the social profile of your business.
With an optimized social profile for your brand comes better market reach and more positive results from your brand positioning campaigns. Another beneficial side effect is more natural backlinks from online communities, sites, blogs and other types of Web properties for your content, opt-in offers, products and services. This can in turn improve the SERPs (search engine ranking placements) of your sites, landing pages, blogs and the like.
However, the question remains the same - How can you get higher conversion rates by improving the social signals of your brand and Web properties? This can be a challenging task, especially if you have very minimal experience in performing the most effective methods for developing a formidable social profile. You could even end up wasting a lot of time, money and energy without getting the bottom-line results that you want for your business.
To help you out, found below is a step by step guide on how you can do this. Just follow these steps, and you'll be on your way to increasing your subscribers and converting them to buyers and viral marketers.
Quick & Easy Steps to Improve the Social Profile of Your Brand & Get Higher Conversion Rates
STEP 1. Of course, you need to set up media pages across social networks that are heavily trafficked by your ideal prospects and customers. To do this right, you should get to know your target markets much better.
By doing this, you'll know what interests them in direct and lateral relation to your brand, products, content and services. You'll also know where they go on the Web to look for the content that they want, to talk about the products that can help them, to discuss the services that would be most useful for their current needs and so on. In return, you'll also be able to learn about the things that can grab their attention, compel them to view more content and entice them to share what they found across their social networks.
STEP 2. You can at this point use the details that you gathered for creating opt-in offers, improving your products and services, and for filling up your social media pages with captivating content, which could most likely entice your prospect viewers to share your posts across the online communities and sites where they hang out with others who have the same interests, needs and problems. You can even use the same details to develop and integrate compelling call to action (CTA) propositions into your social posts and landing pages.
By doing this, you'll also be able to identify the main influencers whom you can contact and propose mutually beneficial content publication and syndication deals with. This can significantly improve the results of your traffic generation and subscriber acquisition campaigns.
STEP 3. You should accept the fact that a significant number of first time viewers won't be compelled to grab your opt-in offers. More so, a considerable percentage of your subscribers won't instantly buy your products and recommend it to their peers. Most of the time, they're just waiting for better offers before they act on it.
With this, you should integrate Facebook, Google and Bing re-marketing and re-targeting code into the pages of your Web properties. You should also set up an email series that can provide your subscribers with more valuable content, and you should integrate re-targeting and re-marketing code into the landing pages that you link to from your subscriber email broadcasts.
This way, you'll be able to display your ads for your future opt-in offers, which could be more enticing and compelling for them at that time. When you use the viewer lists that you'll build through re-marketing and re-targeting, your ads in those networks (Facebook, Google, Bing and others) will be shown to them while they're hanging out in those platforms. Your ads will also be displayed when they're browsing relevant pages of websites that have signed up as ad publishers in those networks.
STEP 4. Spend some time in the online communities and social platforms where your ideal prospects hang out. Your objective is to share valuable insights, useful content and helpful pieces of advice or recommendations and suggestions. This way, you'll be able to establish your name and brand as a friendly expert resource of compelling content, products and services.
Another advantage of doing this is that you'll be a familiar name to other content publishers who might be interested in certain mutually beneficial guest posting or advertising deals that you would want to pitch to them. This way, when you begin to contact them, they'll be more receptive to your offers.
STEP 5. Track the results of your test campaigns for each of your social media pages, landing pages, opt-in offers and online community registration pages. What you should do with these results is to improve your campaigns by enhancing and focusing on certain things that are working, and dropping those that aren't.
Doing all these things right requires a great deal of organization, management and analytical skills. You can also leverage the expertise of SEOETraffic.Com when it comes to improving the social signals and developing a formidable social profile for your brand and Web properties. Through the cost-effective social profile development and social signal building service packages of SEOETraffic.Com, you'll be able to save more time, money and energy, and at the same time avoid situations where you aren't producing any significant results for your business even if you're spending a lot of resources for stuff that won't work. Go (here) to check out the results that SEOETraffic.Com is continuing to provide Webmasters and online business owners like you.
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