At this point, it's fairly obvious how having the right social signals can generate loads of targeted traffic to your Web properties. After all, social platforms like Facebook, YouTube, Twitter, LinkedIn, Pinterest and others are not just some of the most heavily trafficked places on the Internet, but also the most frequently visited ones, too.
However, many Webmasters, online business owners and Internet affiliate marketers are still finding it quite challenging to even break even at their social media marketing costs, in terms of the results that it generates for their ventures. This is mainly because planning an effective social media marketing campaign requires significant knowledge, understanding and experience in a wide variety of skill sets.
In addition, time and money are required resources for properly executing, testing and improving a social media marketing campaign. So, how can a start-up company, a small online business owner or a beginner Internet affiliate marketer level the playing field despite their limited resources?
How can you maximize the benefits of having optimized social signals for your Internet ventures? Here are some simple ways to help you start out on the right foot:
Simple to Follow Tips for Planning & Executing Social Media Marketing Campaigns
1. Onsite & Offsite SEO - You should start out with your own Web properties. After all, these are components that you can effectively control. With this, you should keep in mind to always check if you're implementing the right onsite SEO protocols into your content pages.
Remember, Google and Bing are giving more weight today to social signals than backlinks or other factors when it comes to their search engine ranking algorithms. However, just focusing on the social profiles of your Web properties and ignoring everything else is a quick formula for failure.
Instead, a healthy combination of effective onsite and offsite strategies can go a long way when it comes to assisting your social profile development campaigns in generating the results that you want. Keep this in mind before planning out and executing your campaigns to build the right social signals for your websites.
What you can do is to carefully review the most recent version of Google's Webmaster policies. By simply following these standards and protocols, you're halfway to ensuring that you're doing onsite and offsite SEO correctly for your Web properties.
To cross that halfway mark and finish up the entire course with flying colors, you should always keep in mind the overall value and experience that your ideal viewers can get when they visit your website, browse through your content pages and engage with your offers. When you do this, you'll be able to design your site with easy to understand internal and external linking structures, simple to follow categorical systems, accessible features, quick content sharing functions and so on.
By doing this, you'll be able to make sure that your target viewers won't have a hard time figuring out how to do the things that they want in your content pages. In return, many of them would most likely recommend you to their peers through their personal and social networks, giving a natural boost to the social profiles of your websites.
2. Re-Marketing & Re-Targeting - Of course, you should implement a quick and easy way for you to reach any user who has shown an interest in your content pages but has yet to perform the things that you want, such as sign up to your mailing list, register as a member of your online community, become a fan or a follower of your social media pages and so on. This is why you should integrate re-marketing and re-targeting code into your content pages, which are provided by Google, Bing and Facebook among other social media platforms and online advertising networks.
Also called invisible opt-ins by many social media marketing specialists, this is an effective way for your ads in those networks and platforms to be displayed to first time visitors of your websites who have yet to do anything mutually beneficial in your Web properties. Your ads will be shown to them while they're searching in Google for relevant stuff, while they're hanging out in Facebook, when they're browsing related third party publishers of those networks and so on.
You'll be able to save a significant amount of time and money when you do this. After all, someone who has shown interest in your content would most likely be more interested in your newest offers than others who have yet to see your previous promos. In addition, you'll be able to entice them with your offers during the time that they're searching, browsing or talking about relevant stuff on the Web.
3. Advertising Coupons - Ideal for start-up companies, newly formed small businesses and beginner Internet affiliate marketers, a lot of online advertising and social media platforms offer ad coupons and free credits among other promos from time to time. This can allow you to test out and improve your ad campaigns.
By using these coupons and promos for this purpose, you'll save a lot of money by just spending on ad campaigns that have given promising results. Keep in mind that some companies have tie-ups with these online advertising platforms like Google and social media networks like Facebook, such as Web hosting providers, Web app developers and so on.
4. Manual Social Media Postings - Aside from filling up your social media pages with timely, interesting and helpful content for your ideal viewers, you should also join online communities and groups with a large pool of active members who share interests related to your brand, products, content and services. You should participate in the hottest discussions at those groups and communities.
Remember, by offering meaningful insights, posting useful comments and sharing compelling content to the members of those groups, they'll be more receptive when they see your ads for relevant offers in your preferred online advertising and social media platforms. In addition, keep in mind that some of those members could most likely be running heavily trafficked blogs, social media pages and other types of Web properties. This means you can contact them for possible guest posting arrangements, which is another effective way to drive targeted traffic and build the social signals of your websites.
The pros at SEOETraffic.Com have years of experience in planning out and performing safe and effective social media marketing campaigns, backlink profile development and even guest posting services to Webmasters, business owners and Internet affiliate marketers like you. You can leverage their knowledge and expertise by testing them out through their service packages, which are all available at reasonable prices. To check out what others have to say and the type of results that you can expect from SEOETraffic.Com - Go here