When done right, guest posting can provide you a great deal of benefits for your digital multimedia marketing campaigns, online and offline. However, in certain cases, incorrectly implemented guest posting campaigns could possibly produce detrimental effects to the bottom-line results of your Internet advertising and marketing plans. This is why you need to know the exact ways to conceptualize and execute guest posting arrangements with your prospect publishers, in order to generate ideal results from your online and offline marketing campaigns.
Some content publishers, Internet affiliate marketers, online product vendors and service providers are continuing to implement guest posting campaigns into their overall online marketing plans all of year. They're either in the group of marketers that accept guest postings to offer more content to their viewers, or in the group that sends out guest posting offers to other publishers as part of their brand positioning and market expansion campaigns.
On the other hand, a lot more are resorting to paid advertising campaigns and are entirely avoiding guest posting. This is because they're afraid that guest posting could possibly hurt the SERPs (search engine ranking placements) of their Web pages for their target search terms.
Little do they know is that they're missing a lot of benefits and advantages that guest posting has to offer for their online marketing efforts. As mentioned earlier, guest posting is a cost-effective way to generate viable results from your digital multimedia marketing campaigns, online and offline.
For you to make a more informed decision whether guest posting would most likely be very beneficial for your business or otherwise - You must learn about the exact benefits that this online marketing tactic can give you, especially when done right. To help you out, here are some of the top advantages and benefits that guest posting can offer business owners, service providers, companies and corporations, online content publishers, social media managers, Internet affiliate marketers, Web merchants and even offline vendors:
Main Benefits of Guest Posting
1. Brand Positioning & Exposure - If you correctly select the online and offline places where your guest posting material gets published, then you'll be able to position your brand, products, services and content in front of the right eyeballs at the most effective time possible. That's when your target customers are all ready to view content directly related to their needs and demands.
For example, when you write a guest post that teaches your prospect readers to quickly find cost-effective products that can easily optimize their mobile devices in terms of speed, security, performance and efficiency, then you should publish your guest post in an online platform or an offline material that's regularly viewed by a significant number of your ideal prospects whenever they want to view content related to mobile devices and other forms of relevant technologies. If you happen to successfully do this in an online channel or an offline outlet with more than 10,000 subscribers and over 5,000 non-subscriber readers who are all mobile device users, for example, then you can position your brand and content in front of an additional 15,000 prospects who would most likely be interested in checking out your business, products and services in greater detail.
In turn, the social and professional networks of those viewers can more than triple the results of your brand positioning and market exposure campaigns through your guest posts. This is because most of those viewers would most likely be keen on telling their family, friends, colleagues and other contacts about the content that you shared, especially if they find a lot of value from your material that they can recommend to their peers.
Another advantage of guest postings over traditional online and offline advertising campaigns is that your content comes as a form of endorsement of your partner publishers, as opposed to a paid ad that many viewers ignore because they see the obvious vested interest of the advertiser in pitching their offers to them. Remember, not too many viewers pay attention to individuals and groups that try to ram their promos and deals down their throats while they're busy looking for interesting, entertaining and helpful content to view.
2. Improved SERPs for Your Web Pages - When you properly handpick the right online publication channels to post your material, then you can take advantage of the domain authority and page relevance value of those Internet places in the eyes of Google and Bing, especially for search terms that are very relevant to the needs and demands of your ideal customers. Contrary to popular belief, correctly planned and executed guest posting campaigns can generate very positive results in terms of search engine ranking improvements for your target keywords and keyphrases in these Web search engines.
As your content gets shared by the viewers of your publication partners across the social media sites, online communities, Web places and the like where they hang out, you also get additional SEO benefits through natural, organic recommendations and links. You can get even more benefits when your guest post is picked up for syndication across heavily trafficked multimedia outlets on the Web.
However, keep in mind that an effective technique to improve the bottom-line SEO results that you get from your guest posting campaigns is to also implement industry standard and acceptable on-site SEO tactics into your own website and pages. This is where a lot of businesses, service providers, content publishers and Internet affiliates among others miss out on. After all, implementing the right on-site SEO techniques into a Web page isn't as simple as it sounds. This requires a lot of timely SEO expertise.
For you to really take advantage of the thousands or even millions of new views that your site can get from your guest posts, regardless if you just want brand positioning results, SEO results or both, then you should learn more about the guest posting services of SEOETraffic.Com - You can go guest posting service to learn about the many Webmasters, Internet affiliates, social media managers, online and offline businesses that continue to get significant positive results from their guest posting services.